The foldable smartphone market has been getting a lot more solid lately. A new segment with expanded screens may be introduced to stores in the latter half of 2024. This new segment relates to rotatable screens. It really started gaining popularity in TVs with the launch of the LG Signature OLED TV R in 2020. LG also patented a foldable smartphone in 2021, but the launch was eventually cancelled. OPPO announced its foldable smartphone, the OPPO X. But the company never made it available for purchase.
Rotatable Displays: A Game Changer for the Smartphone Market Coming in 2024
Reports indicate that the OPPO X features a single 6.7-inch OLED display. It can expand to a more square format of 7.4 inches. According to an insider
, Chinese manufacturers plan to launch new formats to compete with Samsung, which currently dominates the foldable market. Revegnus predicts that it is very likely that Chinese OEMs will release rotatable phones in the second half of 2023. Although he did not specify any specific company. -
It appears that Chinese OEMs are trying to quickly introduce new form factors, as they have lost the lead in foldable phones to Samsung. It is highly likely that Chinese OEMs will release Slidable phones in the second half of next year. pic.twitter.com/zUMADsgBga— Revegnus (@Tech_Reve) May 10, 2023
It is possible that OPPO will have an advantage over other brands in this regard. But Vivo and OnePlus may also launch their own versions of foldable phones. Huawei, Xiaomi and HONOR could also work on it. The move by Chinese companies comes at an opportune time to break South Korea’s monopoly in the sector of the most innovative phone formats. Increasing competition in this sector is necessary to ensure better products at reasonable prices for consumers.
The emergence of rotatable screens in the smartphone market will fundamentally change the design of phones. With the ability to expand and contract the screen, foldable smartphones are likely to provide users with a larger screen. Without compromising the portability and convenience of a traditional smartphone. Foldable displays can also provide new possibilities for multitasking, gaming, and productivity. However, it remains to be seen how durable and practical rollable smartphones will be in real-world use. As with any new technology, there may be limitations and challenges that need to be overcome before foldable phones become mainstream.